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Privacy Policy

Whitakers Opticians Privacy Policy

Your privacy

At Whitakers Opticians, we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others.

Collection of your Personal Information

We collect and process patients’ personal data for the purposes of healthcare and marketing. In addition to your basic contact information (name, date of birth, telephone numbers and addresses) we will collect other relevant details including current and past health and medication information, family medical and ocular history, your eye examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care.

Our policy on storage, processing and retention of your information.

We process your personal data in strict confidence. We keep your personal data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.  All members of staff are aware of the confidential nature of all personal data, and follow the standards of conduct, performance and ethics of the Health and Care Professions Council.

The College of Optometrists recommends any personal data is kept for ten years after our last contact with you before we delete it, and if the data were collected when you were aged under 18 that it be kept until your 25th birthday, in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period, and will explain our reasons for doing so on request.

How we use this information

The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you and, where appropriate, your bank details to collect Direct Debit payments as agreed.

Our legal bases for processing personal data for healthcare purposes include public task or legitimate interests. Our condition for processing special category data is the provision of health or social care.

We process our patients’ personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop. Within the practice we may use the information to analyse trends, or to audit our performance in order to monitor and improve the qulity of care that we offer you. Wherever possible we will only use anonymised information.

We may occasionally contact you to ask for your feedback on services we have provided and to offer the opportunity to trial new products.

How and when we may share your Personal Information

Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. Where necessary we may disclose your relevant information to

  • health care professionals including the NHS[1].
  • external agencies and organisations, including the police, for the prevention and detection of fraud and criminal activity.
  • Should any claim be made, we may pass your personal information to our insurers
  • if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.
  • Software providers for our patient record and invoicing systems, and financial institutions, so that we can keep patient records up to date and arrange payment for services provided to you
  • External email delivery companies in order to provide communications such as reminder letters, goods awaiting collection etc plus newsletters where consent has been obtained.

Your rights with respect to the Personal Information we hold

You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations. You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages.

 Use of Cookies

A cookie is a small text file containing information that a web site transfers to your computer’s hard disk for record-keeping purposes. A cookie cannot give us access to your computer or to your personal information. Most web browsers automatically accept cookies; consult your browser’s manual or online help if you want information on restricting or disabling the browser’s handling of cookies. If you disable cookies, you can still view the information on our web site, but the functionality of certain areas may be reduced.

Privacy Policy Updates

We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website.

Further Information

If you require independent advice, contact the Information Commissioners Office at

Contacting us

Sowerby Bridge:

Whitakers Opticians, 34-36 Wharf Street, Sowerby Bridge, West Yorkshire, HX6 2AE

01422 831030



Whitakers Opticians, 79 Southgate, Elland, West Yorkshire, HX6 0EP

01422 372008


Last updated: 24th May 2018 

[1] If you are an NHS patient, we are obliged to provide the portion of your record that relates to NHS services to authorised persons within the NHS (who are in turn subject to a duty of confidentiality) if they request this. This is usually to confirm that we have provided the NHS services that we have been paid for, and to improve quality of care. It is also possible that the NHS may contact you to ask if you have received services (such as a sight test or spectacles) as part of this monitoring